Goodwill Goes Upscale in Rochester

The exterior of Goodwill's Blue store suggests a cute little boutique.

Today was the grand opening of a new venture for the local ABVI-run Goodwill chain – an upscale thrift store named Blue. Located in the typically unthrifty suburb of Pittsford, Blue may just be the ticket to converting shoppers who normally wouldn’t be caught dead in a thrift shop to a new mindset. And then again, maybe not.

Blue is more upscale consignment shop than thrift store, to be honest, though it does have a lot going for it if you haven’t yet been spoiled on $1.00 blouses and $4.00 dresses. I saw designer dresses, handbags and shoes galore, as well as some suits for men. Prices were almost all above $20 – some closer to $100 – but still far below standard retail. The atmosphere and selection are more dressy than casual, so don’t expect to find much in the way of casual pants or shorts, for example.

Carpeting and round display racks tell you right away that this isn't your mother's Goodwill.

I ended up buying what appeared to be a new pair of Ann Taylor leather sandals for $9.99. Compared to what they probably sold for originally, that was a steal. But since I’m used to buying Cole Haan and Born shoes for $2.99 and $4.99, I must admit I did pause before heading to the checkout counter.

Still, I liked the store. I’d go back. Especially since they wrapped my new shoes in pale blue tissue paper and put them in a paper bag with a handle! You won’t see that at the Goodwill down the street.

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